Monday, August 9, 2010

China's Fur Industry To Pay Attention To The Problem

China's Fur Industry To Pay Attention To The Problem

1. China fur animal breeding an unprecedented expansion of the number of entered the digestive phase, how the average interests of all parties to avoid unnecessary runs to get win-win and become the owners of thought fur for thought. In the current trend of climate warming in front, consumer attitudes are quietly changing the price, quality, fashion trends also determine the pattern of industrial development in future years, the past is already past, the new one represents a new way of thinking transformation. For example, the region now Jiaodong mink coat to wear for every 100 who have five or so into wearing a light-colored line, white mink garment is a middle-aged, young people's darling. There are in the Rabbit application, light-colored, the Department of the Department of Rabbit Rabbit application than the dark broader and more refreshing. Whether processing enterprises or farmers, should be aware of this trend, early and prepared.

2. To change the marketing model Mink Clothing

As the ancestor of mink fur deeply people's attention, but our marketing mode is greatly outdated, and a mink coat often have to put up in the Great mall for a long period of time, not necessarily able to sell out. Such an outcome not only mink producers are frustrated, but also makes a number of fur companies in trouble, and thus make the output of aquaculture shrinking, leading to a further decline in competitiveness. Therefore, the update Mink apparel marketing model is imperative. Through the network, direct sales approach to fur store promotion and popularization of culture, so that more people feel better in the warm winter fur inside the beauty and warmth out of embarrassing the Chinese fur industry, the status quo, through the interaction to make the efficiency is improved, complementarity of both sides to be improved and will further build the brand's complete and perfect, the production chain more health-oriented brand, the process to get even better.

3. The policy to pay attention to the economy

Changes in prices only care about the number of fur animal breeding is not enough, you also have to join the most important one is the policy of the economy. 2007 tax rebate reduction, fox, sable export policy to prohibit the introduction of the maximum extent, affected the pattern of China's fur industry, and development, which also made fur the price of a broader trend toward the direction of economic research to move closer to the world economy, changes in China fur prices, the impact will be further deepened. China's fur has been deeply involved in world economic cycle, if China's fur industry, researchers do not concern the world economy, then its direction and the consequences will be a mess of.


Generally speaking, China's fur farming through the rapid expansion of employment has reached a peak, future development will show a contraction of its participation in the market skills will be enhanced, dependent on the weather, input costs are low, and not blind obedience to ideology will gradually withdraw from China's fur industry, skin-friendly functionality has also been the greatest degree of containment, access to opportunities for profits are becoming slim. China's bad fur processing and business management will be very difficult to do so. China's fur industry information research investment will increase, fur market, tend to further weaken the large-scale, small-scale processing enterprises as well as the market's close-knit farming degree of strengthening and consolidation of the Chinese fur into a new space for development.

Another problem is that intellectual property protection, intellectual property's heightened awareness of the brand, one of the necessary conditions for the protection of cultural originality of fur in China are improving, but still not enough to do, mainly because the lack of professionals in this area, Talent determines the Chinese fur industry, and brand of originality, the importance of talents will be displayed after a few years growing, because China needs the ideological and fur.

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